Bernina Store Signage

This is my first adventure into store signage and much thanks goes to Noel Couch and Judy Keating, who assisted me.  Noel is actually the store manager of my Bernina sewing store, Sew From The Heart. He was great help with installation and was a quick learner in great vinyl application.  With him being on the ladder and Judy and I handing him the next thing needed, I think we ended up with a very professional looking job.

All total there were 14 signs measuring 34″ wide by 5.5″ high.  Since the vinyl measured 15″ wide, I wanted to cut them with the vinyl only having to pass through the cutter once.  Sandy was kind enough to make a video for me, explaining how to accomplish it.  Her video is at the end of this posting.  If you look at the words on my computer screen, you will see little white dots on each letter.  These dots are actually numbers telling me the sequence that the letters will be cut. The “B’s” were one and two; the “E’s” were three and four, and so forth to the end, with the cutting blade ending at the end, in lieu of returning to the origin.

Once the vinyl was cut, it was split lengthwise for weeding.  In this picture Judy is doing the weeding, while I am cutting more signs.


Next a mask was applied to each sign, with the top and ends cut to match with the ends of the actual signage.

Then the mask was marked down the center of each sign horizontally and vertically to assist in centering them on the windows.

This completed my home preparation.  The rest was done on site.  The following pictures detail our process.  We began by cleaning the window.  Although we were using outdoor vinyl with a 7 year life, I knew that our installation was dependent on the window being as clean as possible.  We used lint-free rags purchased at the hardware store and a cleaning mixture that Chad gave me consisting of a drop or two of alcohol and a drop of dish soap in a spray bottle filled with water. Thanks, Chad!

We next identified the center of the window horizontally and vertically and marked them with a grease pencil.

These marks were then matched with the center marks on the sign masking and a small piece of blue painter’s tape was placed on each end of the sign to temporarily hold it in place.  At this time we could verify the placement for accuracy and visual appearance. (The blue background is our Arizona blue sky, reflected in the window.)  When satisfied with the placement, a piece of blue painter’s tape was placed along the top, partly on the masked sign and partly on the window.  This tape created a hinge for applying the vinyl letters individually.


With the sign centered and hinged, next each letter was handled individually, by cutting between them, lifting the letter up on its hinge, and then removing the backing sheet.

With the backing sheet removed, the letter could be put in place with a squeegee applied to the mask at a 45° angle.


The final step to each letter was to remove the mask, and squeegee one last time with a slip-on, felt-like covering on the squeegee. This covering on the squeegee prevented the vinyl from being damaged.

From the inside:

…and the outside, from the corner:

This venture into store signage was a fun and rewarding one…yet another reason why I love my 15″ Maxx, Klic-N-Kut cutter.  I give a special thanks to all along the way that encouraged and helped me.  I was stretched, as I know Noel was, but I would do it again, if given the opportunity.
Video: Tips on Cutting Vinyl from KNK Studio

43 thoughts on “Bernina Store Signage

  1. What a huge undertaking and what a professional look it turned out to be. Love it!

  2. Loved this project, Lynn. Wow!!!! You never cease to amaze me. This is so cool. Love it and thanks for sharing.

  3. Fantastic job, Lynn!! It is amazing in the pictures and even more so in person!!! You inspire me!!

    • Thanks for your complement, and even more thanks for taking such great pictures to make the step-by-step photos possible.

    • In the second picture you can see my three biggest toys in one picture. My 830 is sitting behind my laptop and is a wonderful machine to sew on.

    • Just one step at a time is all it takes and a great cutter! 🙂 Thanks for the complement.

    • Yes, a ton of money was saved, but the business saved it. I was thrilled to be able to do it. Thanks for the complement.

  4. Lynn,
    Great job! I can appreciate that work! I did a restaurant wall word and it was a challenge to center it on the wall (mine was 10 feet long!). Next time maybe I’ll try to cut between the letters. I’m afraid I would move it but its worth a try! 😉 It looks like you have more control.

    • Thanks for the complement. The hinge is the solution for control. Also, the rule that you see Noel using is a centering rule, which helps a lot. This is actually my first time to feel like I had the control.

  5. That is awesome…I have cut vinyl for a few businesses but made them apply it themselves. :O) You did a great job! I love the step by steps, I allways learn something.

    • I knew that me being on the ladder wasn’t going to be a good mix, so actually installation as a partnership worked out great. I had done my homework and Noel was a fast learner. Thanks for the complement.

    • It’s my pleasure to share the steps that it took to get the signs on the windows. Thanks for the positive comments.

  6. Great pictures that really explain what could be a very intimidating project. Thank you!

  7. Lynn Great Job. I know just what you are talking about with the sequencing of what to cut. I do this on large portfolio sheets of vellum that I have that I use for making cards. The vellum is 22 by 40 or so, and going back and forth makes the pattern slip up some times, the alignment can be a bit off. Hope you got a lot of store credit from the bernina folks!

    • I have to really thank Judy for taking most of the pictures. She wasn’t here when I did the door, so that post is lacking the how-to pics. So happy you like the results.

    • I appreciate your approving comment. Keep taking notes…I did for a long time and then when the opportunity came I was ready. 🙂

  8. Fantastic job!! Thanks for the great step-by-step instructions–not that I’m planning to do signage, but I do cut vinyl wall designs for my grand-daughter’s bedroom. 🙂

    • I’m thanking Judy that I could do a step-by-step with pictures. I have done several things in my grand-daughter’s bedroom before this. Who knows what opportunity is ahead for you. You are getting good practice.

  9. Wow, Lynn!! Fabulous job. And it was so well thought-out with the centering markings, cutting between letters, etc. Amazing and well done!!

    • Thanks! I had lots of time to talk to people and got good advice to get ready for this. Practicing with wall words that could be removed, if I messed up, helped a lot.

  10. Just an idea… we use something called splash for our big projects. Its aplication fluid so you don’t have to cut apart the banner or when cutting it apart is not an option.

    • I did know about doing a wet installation, but I thought since Noel was the one that was going to be on the ladder, this method would be a safer way to go. There will be another phase to this project that is a very large design and will need to be installed using the wet application. Would you mind if I contacted you personally with some questions?

  11. Lynn, I am pretty sure that you were so busy and that you had fun making this project. You are awesome in your projects. You know that I will love to make the project that you did with your living room door, but I am not as brave as you are, LOL. But any ways, your have done awesome!!!

    • Thanks for you kind words, Omayra. It takes just one step at a time, believing that you can do it. I know you can do it.

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